There are some sweet things that I happen to find pleasant when burned. The smell of the cola was more pleasant than the taste, for me. It tasted as if I had poured some innocent, unsuspecting syrup on a hot skillet, let it scorch, then scraped the burnt remains off the skillet and into a glass of Pepsi. The first couple of sips left a burnt taste in my mouth. You will begin to receive our weekly Chew on This newsletter. It was meant to combine “the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi,” I was told via email in late March as Pepsi promoted the sweepstakes partnership with IHOP called “Show Us Your Stack.” The description sent out by Pepsi’s public relations team gave a charming description of this, convincing me that maybe the flavor would be so wrong that it was actually right - sweet syrup working in tandem with the caramel notes of cola that are as American as apple pie. Unfortunately, that’s where the pleasantries ended. It smells like I’ve walked into a pancake breakfast fundraiser. I went in excited to try something unusual and withheld my judgment, unlike my friends.įrom the first whiff, the syrup already is large and in charge. With syrup graphics dripping down from the top of the can, a stack of pancakes next to the Pepsi logo, and an IHOP logo at the bottom of the can, it was bound to call for strong reactions. If my readers are any representation of my social circles, just the name and image of this can of Pepsi, not available to the public, evokes knee-jerk, visceral reactions. Buckle in for the good, the really good and the ugly.
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